Advantages of Countertop Display Cooler

Countertop display coolers are a great way to showcase your chilled products to your customers. From a vast selection of pop, iced coffee, and energy drinks to fresh-baked muffins and pre-made sandwiches, a countertop cooler can hold virtually any small product that needs to be refrigerated before being sold to your customer. Not only do countertop coolers keep your products at an optimal chilled temperature, but they also act as an eye-catching display sure to entice your customers to make a last-minute purchase when they are hungry or thirsty. Here are a few advantages of countertop coolers:

1. DISPLAY YOUR PRODUCTS AT EYE-LEVEL

Often with larger commercial fridges in convenience stores and grocery stores, the beverages at the bottom of the unit do not sell as well as alternatives with a central placement in the refrigerator. This is because these beverages get less attention from customers, as they are located lower than their natural eye level. Fortunately, countertop coolers can be placed directly at eye-level on top of your checkout counter or even placed on a mid-level shelf for optimal viewing. In this way, every product in the countertop cooler is at eye level, so each product gets the direct attention of the customer.

2. PROMOTE “IMPULSE BUYS” BY THE REGISTER

Since you can place the countertop cooler anywhere in your store, why not place it right at the checkout counter? When customers are standing in line or waiting for the debit machine, they have a few seconds to browse their surroundings. Placing a beverage cooler on top of the counter—directly within their reach and their eyeliner—promotes “impulse buys.” Any customer who feels slightly thirsty at the checkout can act on that impulse and buy an affordable beverage.

3. ENERGY-EFFICIENT SOLUTION

Countertop coolers are often more energy-efficient than larger commercial refrigerators. As they are much smaller than commercial alternatives, it takes less energy to keep your drinks cold. Since most countertop coolers feature a glass door, customers can view their available options without having to open the door. When they have reached a decision, they can act quickly, minimizing the cold air lost when they open the door and conserving the energy it takes to cool the drinks.

4. EASY TO CLEAN

Not only is it easier to organize and restock a countertop cooler, compared to larger commercial alternatives, but it is also significantly easier to clean. In the event of leaking fewer beverage products will be impacted by a leak, so you do not have to clean the exterior of countless pop bottles and iced coffees. As well, leaks and spills that pool at the bottom of the countertop cooler can be cleaned without the need to bend down and scrub, as is required with large commercial refrigerators. This offers added convenience in the event of a spill, letting you clean up the mess in a fraction of the time compared to larger refrigerators.

At SANKOOL, we have an innate understanding of the needs of commercial stores that refrigerate food and drinks. We are professional Display Cooler Manufacturers, We can help you maximize the visual appeal of your products.